App Marketplace Partners
Become an App Marketplace Partner to get your apps in front of Coupa customers and drive business growth like never before.
Build, certify, and market your solution
Get your apps in front of the right people. Our app certification program and Coupa App Marketplace make it easy to reach a growing Coupa customer base, complete with technical support and inside access to roadmaps.
Faster operations. More productive teams. Powered by your certified apps.
Start your journey
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Begin the certification process Get started by filling out the application. The team will review your eligibility and guide you on the next steps, including learning about Coupa products, platform APIs, and the marketplace categories.
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Build your app Start building your solution with a variety of integration points on Coupa’s platform. Get expert guidance from value design to technical support at every stage of development, along with access to platform training for your team.
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Get your app certified Our consulting team will review your information, test your app, and provide guidance to optimize its performance. After the review process is complete, you'll work with marketing to finalize the app listing document. Upon approval, your app will then be certified and made available on the Coupa App Marketplace.
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Start marketing your solution To boost your app's discovery, our marketing team provides access to pre-built templates so you can easily create digital assets and sales materials. We assist in lead generation management, email marketing, an app video, sales training, and more.
FAQ
What is the Coupa App Marketplace?
The Coupa App Marketplace is an app certification and co-marketing program. It helps software companies market and sell their solutions on the Coupa App Marketplace — the enterprise app store where Coupa customers can extend the capabilities of their spend management platform. The apps available solve unique business challenges, including global tax compliance, complex ERP integrations, ESG monitoring, and more.
What are the benefits of joining the program?
When you're accepted into the program and complete the certification process, you'll reach and sell apps to a growing Coupa customer base, receive technical assistance from experts, and gain inside access to Coupa product roadmaps and technology. It's an opportunity to grow your business with support from Coupa. Learn more.
How do I know if this program is right for me?
The program is designed for software product vendors who want to grow revenue through an effective co-selling and marketing channel. You'll build on the Coupa platform, leverage marketing engines, and coordinate selling opportunities with Coupa's Sales Team. While we help with marketing and support your selling activities, you will be responsible for the development and maintenance of your certified apps and integrations. There is an App Marketplace program agreement and an annual program fee.
How does my team build apps and integrations for the Coupa Platform?
Start building your solution with a variety of integration points on Coupa's platform. Check out our user guide and core API and CVS download formats to get started. Plus, Coupa product and technical consultants will work to guide you at every step of the build and integration journey.
How does the co-marketing process work?
After your app is certified, you'll work with the marketing team to develop strong co-marketing strategies. The process starts with listing your app on the Coupa App Marketplace. You'll fill out a listing template and seek approval, which typically takes two to four weeks. You'll then create co-branded digital assets — including social posts, blog posts, product videos, and more. You'll also develop assets to educate Coupa's Sales Team on the benefits of your certified app, helping drive sales. Based on your membership level, you'll partner with us on certain types of external marketing and sales initiatives, but all program members receive basic marketing support throughout the year.
Explore platform integration capabilities
Increase productivity and unlock hidden cash with an AI Total Spend Management platform that's securely and seamlessly connected to your existing tech stack, online marketplaces, banks, and payment providers.